Salma Ali's profile

FA | Art Direction


About the Brand:
FARIDA ABUSHADY is a jewellery brand which is a contemporary combination of nature, spirituality, and culture. Pieces are handmade by a list of artisans and craftsmen in countries including India, Turkey, Indonesia, Egypt and Dubai. The brand focuses on ancient culture and symbolism and uses unique materials.

I created visuals for the brand to identify the meaning of each jewellery piece by incorporating nature elements, holistic concepts, stones, and ancient statues into the brand's visuals for adding depth and richness to the meaning behind each jewelry piece. 


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F I S H   F I N S   &   S E A  U R C H I N   E A R I N G S 





ARABIC CALLIGRAPHY EARRING






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FA | Art Direction
Published:

Owner

FA | Art Direction

Published: